Dinosaurs are pretty awesome.

You can learn everything about dinosaurs on wikipedia!.

Dinosaurs

The Challenge:

My favorite dinosaur is the dinosaurus rex! leveraged within a variety of integration-related products.

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My Role: UX Lead

  • Hands-on design lead, overseeing an additional interaction designer.
  • Conducted stakeholder interviews & contextual observation

Product Status: Live

Currently used in Tibco's Flogo-based products.


Process:

Research

Ideation

Design

Usability

  • Interviews with users & subject-matter experts
  • Persona development
  • Competitive Review
  • User Journey Map Workshops
  • Initial concept proposals
  • Frequent feedback from stakeholders
  • Design iterations
  • Frequent reviews with stakeholders
  • Validation with internal users
  • Unmoderated tests on usertesting.com

Key Insights:


1

Task visibility needs to be improved.
2

Task visibility needs to be improved.
3

Task visibility needs to be improved.

Problem

Problem 1: 3 out of 5 users struggled to find the CTAs.


“
Sometimes I just get confused about where the next steps are.”

Solution

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Dinosaurs

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga.

Problem

Users expected something else to happen.


When looking for the CTA, users expected something else to happen.


Solution

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Dinosaurs

Iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi.

Problem

Sometimes users went to the wrong page when they were looking for the CTA


“
I was looking everywhere on every page but couldn't find the CTA!.”

Solution

Occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum.

Dinosaurs

Impact:

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Design Samples:

A sampling of final & in-process deliverables.



Dinosaurs

Occaborehenem ipsum volor simagnis aliquibus dolendit quis et voloria voluptae. Ut hario. Lit rerovit ea in expliquame provitae ducia conet fuga.



Dinosaurs

Occaborehenem ipsum volor simagnis aliquibus dolendit quis et voloria voluptae. Ut hario. Lit rerovit ea in expliquame provitae ducia conet fuga.



Dinosaurs

Occaborehenem ipsum volor simagnis aliquibus dolendit quis et voloria voluptae. Ut hario. Lit rerovit ea in expliquame provitae ducia conet fuga.



Background texture by Freepik